[2023] Smartphone Market Share: A Comprehensive Analysis


The smartphone market is constantly evolving, with new players entering the arena and established brands battling for dominance. In this article, we will delve into the smartphone market share and provide you with a comprehensive analysis of the latest trends and insights. Whether you’re a tech enthusiast or a consumer looking to make an informed purchase decision, this article will equip you with the knowledge you need. So, let’s dive in!

Table of Contents

Quick Answer

The smartphone market share is a measure of the percentage of smartphone shipments held by different brands in a given period. It provides insights into the market dynamics and the popularity of various brands among consumers. As of the latest data, the top five brands in terms of market share are Samsung, Apple, Xiaomi, OPPO, and vivo. These brands collectively dominate the market and account for a significant portion of smartphone shipments worldwide.

Quick Tips and Facts:

  • Samsung is the leading smartphone brand globally, followed closely by Apple.
  • Xiaomi, OPPO, and vivo are emerging players with a growing market share.
  • The smartphone market is highly competitive, with new brands entering the market regularly.
  • The market share of different brands can vary significantly from one quarter to another.

Background


The smartphone market has witnessed exponential growth over the years, revolutionizing the way we communicate, work, and entertain ourselves. With advancements in technology and the increasing demand for connected devices, smartphones have become an integral part of our daily lives. As the market continues to expand, it’s crucial to stay updated on the latest trends and market dynamics.

Global Smartphone Market Share: By Quarter


To understand the smartphone market share, let’s take a closer look at the highlights from different quarters.

Q2 2023 Highlights

In Q2 2023, the global smartphone market declined by 9% YoY, reaching 268 million units. Despite the decline, Samsung retained its position as the top smartphone player, while Apple experienced the least YoY shipment decline among the top five brands. The Middle East and Africa (MEA) exhibited the only annual shipment growth, while North America experienced the highest decline. The top five brands contributed to almost 80% of the total 5G shipments in Q2 2023.

Q1 2023 Highlights

In Q1 2023, the global smartphone market declined by 14% YoY and 7% QoQ, recording 280.2 million unit shipments. Samsung replaced Apple as the top smartphone player, driven by its mid-tier A Series and the recently launched S23 series. Apple’s YoY shipment decline was the least among the top five brands, and it recorded its highest-ever Q1 share of 21%.

Q4 2022 Highlights

Q4 2022 witnessed a decline in the global smartphone market, with shipments reaching 304 million units, down 18% YoY. Apple replaced Samsung as the top smartphone player, driven by the recent launch of the iPhone 14 series. The 2022 global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013. Global smartphone revenues also declined by 9% to $409 billion, the lowest since 2017.

Q3 2022 Highlights

Q3 2022 saw a decline in the global smartphone market, with shipments reaching 306 million units, down 6% YoY. Samsung, Apple, Xiaomi, OPPO, and vivo maintained their positions as the top five brands in terms of market share. The decline in the global smartphone market was attributed to ongoing component shortages and other factors.

Q2 2022 Highlights

In Q2 2022, the global smartphone market declined by 9% YoY, reaching 329 million units. Samsung, Apple, Xiaomi, OPPO, and vivo continued to dominate the market, collectively accounting for a significant market share. The decline in the global smartphone market was primarily driven by the ongoing COVID-19 pandemic and supply chain disruptions.

Q1 2022 Highlights

Q1 2022 witnessed a decline in the global smartphone market, with shipments reaching 347 million units, down 7% YoY. Samsung, Apple, Xiaomi, OPPO, and vivo maintained their positions as the top five brands in terms of market share. The decline in the global smartphone market was attributed to ongoing component shortages and other factors like the resurgence of COVID-19 and the Russia-Ukraine war.

Q4 2021 Highlights

Q4 2021 saw a decline in the global smartphone market, with shipments reaching 376 million units, down 6% YoY. Apple replaced Samsung as the top smartphone player, driven by the launch of the iPhone 13 series. The decline in the global smartphone market was primarily attributed to ongoing supply chain disruptions and the impact of the COVID-19 pandemic.

Q3 2021 Highlights

In Q3 2021, the global smartphone market witnessed a decline in shipments, reaching 400 million units, down 6% YoY. Samsung, Apple, Xiaomi, OPPO, and vivo maintained their positions as the top five brands in terms of market share. The decline in the global smartphone market was primarily driven by ongoing supply chain disruptions and the impact of the COVID-19 pandemic.

Conclusion

The smartphone market is a dynamic and competitive landscape, with brands vying for market share and consumer attention. Samsung and Apple continue to dominate the market, but emerging players like Xiaomi, OPPO, and vivo are gaining traction. As a consumer, it’s essential to consider factors like brand reputation, features, and price when making a smartphone purchase.

In conclusion, the smartphone market share provides valuable insights into the popularity and performance of different brands. While market dynamics can vary from one quarter to another, staying informed about the latest trends can help you make an informed purchase decision.

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Disclaimer: The information provided in this article is based on the latest available data and market research. The smartphone market is subject to constant changes, and the market share mentioned may vary over time. Please refer to the reference links for the most up-to-date information.


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