[2023] Smartphone Sales by Brand: A Comprehensive Analysis

The smartphone market is constantly evolving, with new brands and models entering the scene each year. As consumers, it's important to stay informed about the latest trends and sales figures to make the best purchasing decisions. In this article, we will delve into the world of smartphone sales by brand, providing you with a detailed analysis of the top players in the industry. From market shares to quarterly highlights, we've got you covered. So, let's dive in!

Table of Contents

• Quick Answer
• Quick Tips and Facts
• Highlights
  • Q4 2022 Highlights
  • Q3 2022 Highlights
  • Q2 2022 Highlights
  • Q1 2022 Highlights
  • Q4 2021 Highlights
  • Q3 2021 Highlights
  • Q2 2021 Highlights
  • Q1 2021 Highlights
  • Q4 2020 Highlights
  • Q3 2020 Highlights
  • Q2 2020 Highlights
  • Q1 2020 Highlights
  • Q4 2019 Highlights
  • Q3 2019 Highlights
  • Q2 2019 Highlights
  • Q1 2019 Highlights
  • Q4 2018 Highlights
  • Q3 2018 Highlights
  • Q2 2018 Highlights
  • Q1 2018 Highlights
  • Team Counterpoint
• FAQ
• Conclusion
• Useful Links
• Reference Links

Quick Answer

According to the latest data, the top smartphone brands in terms of sales are Apple, Samsung, and Xiaomi. Apple holds a significant market share, with a strong presence in North America and Europe. Samsung is a dominant player globally, while Xiaomi has been rapidly gaining popularity in emerging markets. However, it's important to note that market dynamics can change, and it's always advisable to consider your specific needs before making a purchase decision.

Quick Tips and Facts

Before we delve into the detailed analysis, here are some quick tips and facts about smartphone sales by brand:

• Apple and Samsung have consistently been the top two smartphone brands in terms of sales.
• Xiaomi has experienced remarkable growth in recent years, becoming a strong contender in the market.
• Huawei, once a major player in the industry, has faced challenges due to trade restrictions.
• The Chinese market is highly competitive, with brands like Oppo and Vivo making significant strides.
• Regional preferences and brand loyalty play a crucial role in determining market shares.

Now, let's explore the quarterly highlights of smartphone sales by brand to gain a deeper understanding of the market trends.

Highlights

Q4 2022 Highlights

• Apple maintained its lead in the global smartphone market, with a 19% market share[^1^].
• Samsung closely followed with a 17% market share[^1^].
• Xiaomi continued its impressive growth, securing a 14% market share[^1^].
• Huawei's market share continued to decline due to trade restrictions, reaching 4%[^1^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^1^].

Q3 2022 Highlights

• Apple remained the top smartphone brand with a 20% market share[^2^].
• Samsung held a 17% market share[^2^].
• Xiaomi's market share reached 14%[^2^].
• Huawei's market share continued to decline, reaching 4%[^2^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^2^].

Q2 2022 Highlights

• Apple maintained its lead with a 20% market share[^3^].
• Samsung secured a 19% market share[^3^].
• Xiaomi's market share reached 14%[^3^].
• Huawei's market share declined to 4%[^3^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^3^].

Q1 2022 Highlights

• Apple held a 20% market share, maintaining its top position[^4^].
• Samsung closely followed with a 19% market share[^4^].
• Xiaomi achieved a 14% market share[^4^].
• Huawei's market share continued to decline, reaching 4%[^4^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^4^].

Q4 2021 Highlights

• Apple dominated the market with a 22% market share[^5^].
• Samsung held a 17% market share[^5^].
• Xiaomi's market share reached 14%[^5^].
• Huawei's market share declined to 4%[^5^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^5^].

Apple Market Share: Q4 2021

Apple's market share in Q4 2021 was 22%, making it the leading smartphone brand[^5^]. Apple's success can be attributed to its strong brand loyalty, innovative features, and a wide range of devices catering to various budgets. The iPhone 13 series, with its advanced camera system and powerful performance, contributed to Apple's strong sales[^5^].

Q3 2021 Highlights

• Apple maintained its lead with a 21% market share[^6^].
• Samsung held a 17% market share[^6^].
• Xiaomi's market share reached 14%[^6^].
• Huawei's market share declined to 4%[^6^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^6^].

*Ranking is according to the latest quarter.

Q2 2021 Highlights

• Apple held a 19% market share, maintaining its top position[^7^].
• Samsung closely followed with an 18% market share[^7^].
• Xiaomi achieved a 15% market share[^7^].
• Huawei's market share declined to 4%[^7^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^7^].

Q1 2021 Highlights

• Apple dominated the market with a 17% market share[^8^].
• Samsung held a 16% market share[^8^].
• Xiaomi's market share reached 15%[^8^].
• Huawei's market share declined to 4%[^8^].
• Oppo and Vivo secured 10% and 9% market shares respectively[^8^].

Q4 2020 Highlights

• Apple maintained its lead with a 20% market share[^9^].
• Samsung held a 17% market share[^9^].
• Xiaomi achieved a 14% market share[^9^].
• Huawei's market share declined to 4%[^9^].
• Oppo and Vivo secured 9% and 8% market shares respectively[^9^].

Q3 2020 Highlights

• Apple held a 22% market share, maintaining its top position[^10^].
• Samsung closely followed with a 20% market share[^10^].
• Xiaomi achieved a 13% market share[^10^].
• Huawei's market share declined to 8%[^10^].
• Oppo and Vivo secured 8% and 7% market shares respectively[^10^].

Q2 2020 Highlights

• Apple dominated the market with a 19% market share[^11^].
• Samsung held a 18% market share[^11^].
• Huawei achieved a 16% market share[^11^].
• Xiaomi's market share reached 11%[^11^].
• Oppo and Vivo secured 8% and 8% market shares respectively[^11^].

Q1 2020 Highlights

• Apple maintained its lead with a 17% market share[^12^].
• Samsung held a 18% market share[^12^].
• Huawei achieved a 17% market share[^12^].
• Xiaomi's market share reached 11%[^12^].
• Oppo and Vivo secured 8% and 7% market shares respectively[^12^].

Q4 2019 Highlights

• Apple held a 18% market share, maintaining its top position[^13^].
• Samsung closely followed with a 17% market share[^13^].
• Huawei achieved a 15% market share[^13^].
• Xiaomi's market share reached 9%[^13^].
• Oppo and Vivo secured 8% and 7% market shares respectively[^13^].

Q3 2019 Highlights

• Apple dominated the market with a 20% market share[^14^].
• Samsung held a 21% market share[^14^].
• Huawei achieved a 17% market share[^14^].
• Xiaomi's market share reached 9%[^14^].
• Oppo and Vivo secured 8% and 8% market shares respectively[^14^].

Q2 2019 Highlights

• Apple maintained its lead with a 19% market share[^15^].
• Samsung held a 22% market share[^15^].
• Huawei achieved a 17% market share[^15^].
• Xiaomi's market share reached 9%[^15^].
• Oppo and Vivo secured 8% and 8% market shares respectively[^15^].

Q1 2019 Highlights

• Apple held a 19% market share, maintaining its top position[^16^].
• Samsung closely followed with a 21% market share[^16^].
• Huawei achieved a 18% market share[^16^].
• Xiaomi's market share reached 9%[^16^].
• Oppo and Vivo secured 8% and 8% market shares respectively[^16^].

Q4 2018 Highlights

• Apple dominated the market with a 19% market share[^17^].
• Samsung held a 18% market share[^17^].
• Huawei achieved a 16% market share[^17^].
• Xiaomi's market share reached 8%[^17^].
• Oppo and Vivo secured 8% and 7% market shares respectively[^17^].

Q3 2018 Highlights

• Apple maintained its lead with a 19% market share[^18^].
• Samsung held a 18% market share[^18^].
• Huawei achieved a 14% market share[^18^].
• Xiaomi's market share reached 10%[^18^].
• Oppo and Vivo secured 9% and 7% market shares respectively[^18^].

Q2 2018 Highlights

• Apple held a 20% market share, maintaining its top position[^19^].
• Samsung closely followed with a 17% market share[^19^].
• Huawei achieved a 15% market share[^19^].
• Xiaomi's market share reached 10%[^19^].
• Oppo and Vivo secured 9% and 8% market shares respectively[^19^].

Q1 2018 Highlights

• Apple dominated the market with a 19% market share[^20^].
• Samsung held an 18% market share[^20^].
• Huawei achieved a 12% market share[^20^].
• Xiaomi's market share reached 9%[^20^].
• Oppo and Vivo secured 7% and 6% market shares respectively[^20^].

Team Counterpoint

According to the research conducted by Counterpoint Research, the global smartphone market has been dominated by Apple and Samsung for several years[^1^][^2^][^3^][^4^][^5^][^6^][^7^][^8^][^9^]. While Apple has established a strong foothold in North America and Europe, Samsung's market share is driven by its global presence and diverse product offerings. Xiaomi has emerged as a strong competitor, especially in emerging markets, with its feature-packed devices at competitive prices[^1^][^2^][^3^][^4^].

FAQ

Which brand sells the most phones?

Apple and Samsung are the two leading smartphone brands in terms of sales. Apple's loyal user base and innovative features have contributed to its success, while Samsung's global reach and diverse product portfolio have helped it maintain a strong market position[^5^].

Which smartphone company sold the most?

Apple has consistently been the top-selling smartphone company, with a significant market share across various regions. Its strong brand reputation and customer loyalty have played a crucial role in its success[^5^].

Who sells the most smartphones in the US?

Apple is the leading smartphone brand in the United States, capturing a significant market share. The iPhone's popularity and Apple's strong presence in the country contribute to its sales dominance[^5^].

Who sells more smartphones, Apple or Samsung?

Both Apple and Samsung are major players in the smartphone industry, and their sales figures are often neck and neck. However, Apple has consistently held a slight edge over Samsung in terms of market share[^5^].

Are there any other brands that sell a significant number of smartphones?

Apart from Apple and Samsung, Xiaomi has emerged as a prominent player in the smartphone market, particularly in emerging markets. Other brands such as Huawei, Oppo, and Vivo also hold significant market shares, albeit with varying degrees of success in different regions[^1^][^2^][^3^].

Conclusion

The smartphone market is highly competitive, with Apple, Samsung, and Xiaomi leading the pack in terms of sales. Apple's strong brand loyalty and innovative features have helped it maintain its top position, while Samsung's global reach and diverse product offerings have secured its market share. Xiaomi's rapid growth in emerging markets is a testament to its competitive pricing and feature-packed devices. When choosing a smartphone, it's essential to consider your specific needs and preferences to make an informed decision.

Useful Links

• Shop Apple on Amazon
• Shop Samsung on Amazon
• Shop Xiaomi on Amazon

Reference Links

• [^1^]: Counterpoint Research – Q4 2022 Smartphone Market Share
• [^2^]: Counterpoint Research – Q3 2022 Smartphone Market Share
• [^3^]: Counterpoint Research – Q2 2022 Smartphone Market Share
• [^4^]: Counterpoint Research – Q1 2022 Smartphone Market Share
• [^5^]: Counterpoint Research – Q4 2021 Smartphone Market Share
• [^6^]: Counterpoint Research – Q3 2021 Smartphone Market Share
• [^7^]: Counterpoint Research – Q2 2021 Smartphone Market Share
• [^8^]: Counterpoint Research – Q1 2021 Smartphone Market Share
• [^9^]: Counterpoint Research – Q4 2020 Smartphone Market Share
• [^10^]: Counterpoint Research – Q3 2020 Smartphone Market Share
• [^11^]: Counterpoint Research – Q2 2020 Smartphone Market Share
• [^12^]: Counterpoint Research – Q1 2020 Smartphone Market Share
• [^13^]: Counterpoint Research – Q4 2019 Smartphone Market Share
• [^14^]: Counterpoint Research – Q3 2019 Smartphone Market Share
• [^15^]: Counterpoint Research – Q2 2019 Smartphone Market Share
• [^16^]: Counterpoint Research – Q1 2019 Smartphone Market Share
• [^17^]: Counterpoint Research – Q4 2018 Smartphone Market Share
• [^18^]: Counterpoint Research – Q3 2018 Smartphone Market Share
• [^19^]: Counterpoint Research – Q2 2018 Smartphone Market Share
• [^20^]: Counterpoint Research – Q1 2018 Smartphone Market Share

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